Heineken Announces Up to 6,000 Job Cuts Amid Sluggish Beer Demand
Dutch brewing giant Heineken has revealed plans to eliminate between 5,000 and 6,000 jobs globally over the next two years as part of a major cost-saving and productivity initiative. The move comes in response to persistent weak demand for beer and challenging market conditions that have weighed on sales volumes. The job reductions represent approximately 7% of Heineken's worldwide workforce of around 87,000 employees. The company described the cuts as a key element of its "EverGreen 2030" strategy, aimed at accelerating productivity, unlocking significant savings, and funding future growth despite slower-than-expected recovery in consumer spending on alcohol. Heineken's announcement coincided with its full-year 2025 earnings release, which showed resilience in profitability but highlighted ongoing pressures. Beer volumes declined overall, with a 1.2% drop in total volumes and a sharper 2.4% fall in beer shipments in some periods. The brewer reported that organic pr...