Bayern Munich open new sponsorship category with ERL Immobiliengruppe partnership

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FC Bayern Munich have announced a new multi-year partnership with ERL Immobiliengruppe, bringing the Bavaria-based real estate developer into the club’s commercial portfolio as its first official real estate partner.

The agreement marks FC Bayern’s entry into a new sponsorship category and reflects the club’s continued focus on forging long-term, values-led partnerships beyond traditional consumer and industrial brands. ERL Immobiliengruppe is a family-owned real estate company headquartered in Deggendorf, specialising in residential development, with a strong focus on senior living, assisted living, and barrier-free housing projects across southern Germany.

Commenting on the partnership, Jan-Christian Dreesen, CEO of FC Bayern Munich, said, “In ERL Immobiliengruppe, we have gained a long-established company as a partner for our club, which, like FC Bayern, values consistency, vision, and reliability. This is a partner you can build on – literally. We look forward to working together in the future.”

Alois Erl, Managing Director of ERL Immobiliengruppe, added, “FC Bayern stands for long-term success, professionalism, and clear values. This exact approach has also shaped ERL since its formation in 1979. The partnership with FC Bayern marks a new chapter in our company’s history.”

Under the terms of the partnership, ERL Immobiliengruppe will receive extensive brand exposure across FC Bayern’s commercial ecosystem, including in-stadium visibility at Bundesliga matches, digital platforms, and selected club-led activations. The partnership was officially unveiled during a Bundesliga matchday, underlining an activation-driven approach that extends beyond conventional sponsorship placement.

Founded by Alois Erl Sr., ERL Immobiliengruppe has delivered more than 100 completed projects and employs over 400 people. Now in its third generation of family management, the company operates across the full real estate value chain, covering development, planning, construction, marketing, management, and long-term operation.

The partnership further strengthens FC Bayern’s diversified commercial strategy, while offering ERL Immobiliengruppe a high-profile platform to enhance brand visibility through association with one of the most powerful and recognisable clubs in global football.


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